Media Growth

Transformational course for senior media managers

Registration form

Free of charge. Selection is competitive.

Media Growth is a key course at Kyiv Media School. It is designed for professionals in senior editorial and management positions who want to transform their media organizations. It consists of a diverse array of modules, each addressing a crucial element in the media ecosystem—from revenue generation and business modeling to audience engagement and digital transformation. The curators of each of the areas will be some of the best experts not only in media, but also in tech and creative domains.

The course aims to help media executives go beyond the traditional view of their role in the market, introduce new practices and innovative approaches.

Duration:

April 2024 – December 2024

Format:

Offline sessions: beginning on April 4-5
Online sessions: 1-2 times per month

Price:

Free of charge. Selection is competitive.

Certificate:

After successful completion of each course, participants receive a certificate issued by Kyiv Media School, which is a proof of the acquired skills and competencies.

Curriculum

(01)

9 modules:

Product management
Strategic thinking
Economics and finance
Media management
Marketing and communications for media orgs
Behavioral sciences
Creativity and innovation
Critical thinking
Organizational and personal leadership

(02)

Capstone project:

Each participant will create their own innovation strategy for their media outlet in one of the selected areas: management, finance, content, marketing, etc.

Speakers

Yulia Salizhenko
Creative director of Platfor.ma and a media mentor at MDF. She is a trainer in strategic planning and creative communications for media, business and NGOs.
Oleksandra Baklanova
Strategy and change management consultant and managing partner at pro.mova. She specializes in complex cases that require cross-cutting competencies.
Andrey Boborykin
Project director of Kyiv Media School, CEO of Ukrayinska Pravda.
Maria Fronoshchuk
Specialist in behavioral science and behavior change, behavioral architecture manager at Cowry Consulting (London), co-founder of the media and agency Platfor.ma.
Iryna Khomenko
Ukrainian philosopher, Head of the Faculty of Logic at Taras Shevchenko National University of Kyiv.
Oleksandr Akymenko
Director at MSc Innovations and Entrepreneurship at UCU Business School. Founder at Yes&Design та Co-Founder at Platfor.ma.
Natalia Tachynska
Independent consultant and author of educational projects in the field of team development, integral leadership and authentic personal development.
Andriy Myroniuk
Founder of Myroniuk Consulting. For more than 13 years has been developing businesses in Ukraine and abroad, teaching at UCU Business School.
Yulia Petryk
PR Lead at MacPaw
Tetiana Fomina
Operations Manager of the international media publishing company AmoMama. Manages a remote editorial team, consisting of over 60 people from 17 countries worldwide.
Ruslan Niftullayev
Head of Compliance at Genesis
Kateryna Liushniak
Head of Operations at Legit media holding, part of Genesis holding
Nina Romashchenko
SEO Content Team Lead. Works on media projects that are leaders in Sub-Saharan Africa. Specializes in optimizing and promoting local content and Tier 1 markets.
Lesia Kozachevska
Media Project Manager at Legit Media Holding, managing editorial teams of the largest media outlets in Nigeria and Ghana.
Yana Okhrimenko
Senior Economist at the Center for Economic Strategy. She has been working at the Lazarski University and the University of Warsaw . She is the author of scientific works in the field of international economics, institutional economics, and microeconomics.
Yelyzaveta Bordunova
Editor-in-Chief of Vector. Host of the podcast “How did you do it”. Author and “party moderator” of Creative Beings, a community and series of networking events.
Oleksandra Bondarenko
Co-CEO at Legit (by Genesis) – the largest media holding in Sub-Saharan Africa with 50M monthly users.