Analytics and Distribution for Media

Analytics and Distribution for Media opens up new frontiers for your projects and boosts one’s media management career, taking it to a whole new level! The program covers key aspects of media content distribution & analytics, which broadens participants’ horizons and allows them to remain one step ahead of competitors. It includes:

• Fundamentals of the distributions & analytics theory 

• SEO optimization for media projects

• Effectiveness assessment and media project monetization

• The strategy of working with social media platforms 

• Integration of analytics into business strategies of the media 

• Video content development for various platforms 

• Additional resources for audience engagement

A strong emphasis is put on the specificities of the Ukrainian media market, with the analysis of case studies based on Ukrainian outlets’ best practices and success stories.

The course participants will get both theoretical knowledge and practical skills required for effective content distribution & analytics strategy development. This, in turn, will help them optimize the media’s daily operations working their way up. The intensive curriculum is tailored specifically to the needs of media managers, editors, marketing managers, and other specialists working with digital media in Ukraine.

By the end of the studies, the participants will be able to develop and implement comprehensive distribution strategies adjusted to the current challenges of the Ukrainian media landscape. Additionally, they will create analytical reports on their respective media projects as a stepping-stone for future advancement and growth.

For whom?
Senior managers, chief editors, and media marketing specialists.